In the high-stakes arena of technology startups, a new breed of founders under 30 is rewriting the rules, propelled by an innate grasp of artificial intelligence that eludes their older counterparts. Arnau Ayerbe, 24, co-founder of London-based Throxy, which builds AI agents for sales teams, exemplifies this shift. After a brief stint as an AI engineer at JP Morgan, Ayerbe ditched corporate life, telling BBC News, “I realised very quickly that the person to my right and to my left were going to be me in 20 years, and I didn’t want to become that.” Alongside high school friend Pablo Jiménez de Parga Ramos and university acquaintance Bergen Merey, also 24, Throxy has secured nearly £5 million in funding and notched annual sales of £1.2 million.
This trio’s story underscores a broader trend: Gen Z entrepreneurs, born between 1997 and 2012, are diving into business at unprecedented rates. Enterprise Nation data reveals 62% of UK Gen Z aspire to launch ventures, while the British Business Bank’s Start Up Loans program shows loans to this group doubling over five years, per BBC News. Their secret weapon? Seamless AI integration, honed from early exposure to tools like pre-public ChatGPT models.
AI Fluency as a Generational Superpower
Ayerbe recalls working with those early AI prototypes: “It honestly felt like magic. It felt like there was going to be something transformational here that is going to fundamentally change the way we as humans do work, for the better,” he shared with BBC News. Antler, an investment network, backs this up, analyzing 3,512 founders of $1 billion-plus companies and finding the average age of AI unicorn founders dropped from 40 in 2020 to 29 in 2024 (Antler).
Across the Atlantic, Forbes’ 2026 30 Under 30 AI list spotlights this youth-driven boom, with the category raising nearly $1.5 billion—the most funded on the list. “AI is growing up—and so are the entrepreneurs who are driving the white-hot industry,” notes Forbes. Standouts include Jesse Zhang of Decagon, valued at $1.5 billion after raising $255 million for AI customer service agents serving Duolingo and ClassPass.
Even bolder tales emerge from Silicon Valley, where 22-year-old Indian-origin school friends at Mercor, an AI recruiting startup, became the world’s youngest self-made billionaires, per The Indian Express. All Thiel Fellows, they highlight how AI lowers entry barriers: “In this day and age, with the help of AI, the threshold for entering the industry is very low,” said a Mercor executive in a 36Kr report.
Trailblazers Shattering Age Barriers
Box CEO Aaron Levie captures the leverage: “Because of AI agents, startups emerging today have so much more leverage than any other point in history. A 5 or 10 person company or team can now have the output of a team of 50 from just a few years ago,” he posted on X. This sentiment echoes in Gokul Rajaram’s observation: Traditional credentials falter in AI firms, where 22-year-olds fine-tuning models outperform seasoned execs.
Not all paths are AI-native. Rosie Skuse, 29, CEO of Molto Music Group—a music agency for clients like The Savoy and Hermes—launched in 2019 sans business training. Hit by Covid cancellations, it rebounded to £1.6 million turnover in 2025. Skuse faced age bias: “Some people wouldn’t even shake my hand… That shock factor was almost like a secret weapon,” she told BBC News. Her youth proved memorable against staid rivals.
Throxy’s 9-9-6 grind—9 a.m. to 9 p.m., six days—reveals the toil. Ayerbe admits, “If I had known the amount of effort… I would probably have never started it” (BBC News). Solo founders like Peter Levels thrive too, hitting $1M+ ARR via AI, sans teams, as noted in X discussions.
Persistent Hurdles in the Fast Lane
Veterans caution on pitfalls. Serial entrepreneur Lee Broders, 53, warns, “Speed can often hide fragile foundations… It’s great if you’re turning over a million pounds, but if it’s costing £990,000, and you’re actually making £10,000 a year, that’s very different” (BBC News). Sarah Skelton of Flourish, who started at 46, stresses networks: “My network is 25 years of placing candidates… It’s really tough when you’re that young” (BBC News).
AI amplifies risks like ethical lapses and skill gaps, per PwC’s 2026 predictions, where 60% see ROI boosts but half struggle operationalizing responsible AI (PwC). Yet, advantages persist: Startups embed AI day one, outpacing legacy firms, as Scot Chisholm notes on X.
Andrew Ng emphasizes speed: AI slashes idea-to-prototype time, enabling 20 tests monthly versus one, fueling growth in lending, sales, and more.
Blueprints for Enduring Triumph
Young founders must prioritize sustainability. A Great Entrepreneurs survey shows 91% of U.S. small businesses optimistic for 2025, with AI users growing faster—50% plan hiring expansions versus 36% non-users. In India, Smartan.ai’s duo uses AI for sports injury prevention, backed by Ravi Shastri, targeting 100 academies.
ScienceDirect research confirms AI boosts young, educated entrepreneurs most, enhancing productivity and resilience. As X user Boring_Business puts it, AI integration now confers immediate edges in learning and efficiency.
For insiders eyeing this wave, the playbook is clear: Harness AI fluency, build networks deliberately, test relentlessly, and scale prudently. Gen Z’s edge isn’t just tech savvy—it’s unburdened agility in a paradigm where youth redefines dominance.


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