French Startup Olyzon Raises $5M for AI-Powered CTV Ad Expansion

French startup Olyzon, founded in 2023, pioneers AI-driven "agentic" advertising for connected TV, enabling show-level targeting and automation. It recently raised $5M to expand into the US, accessing 5B monthly impressions. This innovation boosts ROI by 30%, positioning CTV as a hyper-targeted powerhouse rivaling digital ads.
French Startup Olyzon Raises $5M for AI-Powered CTV Ad Expansion
Written by Jill Joy

In the rapidly evolving world of connected TV (CTV) advertising, a French startup named Olyzon is making waves by blending artificial intelligence with precision targeting, securing a fresh infusion of capital to fuel its ambitions. Founded in 2023, the company has positioned itself as a pioneer in “agentic” advertising, where AI agents automate and optimize ad placements on streaming platforms. This approach promises to transform CTV from a broad-reach medium into a hyper-targeted powerhouse, rivaling the sophistication of digital ads on social media or search engines.

Olyzon’s core innovation lies in its AI-driven platform that enables show-level targeting, allowing brands to insert ads not just during commercial breaks but aligned with specific content moments, genres, or viewer behaviors. This granularity is a game-changer for advertisers seeking to cut through the noise in an era where consumers binge-watch on devices from smart TVs to mobile apps. The platform boasts access to over five billion monthly impressions, drawing from premium inventory across major streaming services.

Funding Boost and Global Expansion

The company’s momentum culminated in a $5 million seed extension round announced in June 2025, led by Cassius Capital with participation from existing investors. As detailed in a PR Newswire release, this funding is earmarked for accelerating U.S. market penetration, building on Olyzon’s earlier launch in April 2025. The expansion marks a strategic pivot from its European roots, where it has already partnered with top global brands to deploy AI agents that handle everything from bid optimization to real-time performance analytics.

Industry insiders note that Olyzon’s timing is impeccable, coinciding with a surge in CTV ad spend projected to exceed $30 billion annually by 2026. By leveraging AWS infrastructure for scalability and security, as highlighted on the AWS Marketplace listing, the platform ensures transparent, efficient campaigns that appeal to agencies managing budgets for Fortune 500 clients.

AI Agents: The Secret Sauce

At the heart of Olyzon’s offering are its “5MAI” agents—autonomous AI entities designed to mimic human decision-making in ad buying. These agents analyze viewer data, predict engagement, and adjust strategies on the fly, delivering what the company calls “show-level” precision. For instance, a sports brand could target ads during live game streams, while a beauty advertiser might focus on lifestyle shows, all automated without manual intervention.

This agentic model addresses longstanding pain points in CTV, such as fragmentation across platforms and lack of transparency in inventory. According to a report in Adweek, Olyzon’s pitch deck emphasizes how these AI tools empower brands to scale campaigns globally, with early adopters reporting up to 30% improvements in ROI compared to traditional methods.

Market Reception and Challenges Ahead

Feedback from the advertising community has been enthusiastic. Posts on X (formerly Twitter) from industry figures, including discussions around AI’s role in media innovation, reflect growing excitement about interactive TV experiences that blend commerce and content. For example, sentiments echoed in recent X threads highlight how AI is turning passive viewing into active engagement, aligning with Olyzon’s vision of CTV as a dynamic channel.

Yet, challenges loom. Privacy concerns over data usage in AI targeting could invite regulatory scrutiny, especially in the U.S. under evolving laws like California’s privacy framework. Competitors like The Trade Desk and Google’s ad ecosystem are also ramping up CTV capabilities, intensifying the race for dominance.

Strategic Implications for Advertisers

For brands, Olyzon represents a shift toward AI-native advertising that prioritizes automation and scalability. As noted in a Yahoo Finance article, the platform’s global rollout includes tools for real-time bidding and audience segmentation, enabling seamless integration with existing martech stacks.

Looking ahead, Olyzon’s CEO Jules Minvielle, now based in the U.S., envisions a future where AI agents not only place ads but also generate creative elements tailored to viewer preferences. This could redefine CTV as the most potent digital channel, bridging the gap between broadcast scale and digital precision.

Vision for the Future

As Olyzon scales, its impact on the adtech sector could be profound, inspiring a wave of AI-driven innovations. With backing from investors who see CTV as the next frontier, the company is poised to influence how billions of impressions are monetized. For industry insiders, keeping an eye on Olyzon means watching the blueprint for tomorrow’s advertising ecosystem unfold in real time.

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