Back in May, local recommendation and check-in app Foursquare decided that to survive and flourish, they were going to have to split apart. The company announced the launch of a new app called Swarm, one that would be tailored to handle the checking in aspect of the service – while transitioning the main Foursquare app into one entirely focused on local search.
Check-ins still work on Foursquare, and any check-in made on Swarm automatically shows up on the main Foursquare app and influences recommendations as well. But Foursquare made it clear that folks who love the check-in aspect of the app should migrate to Swarm. They locked down mayorships on the Foursquare app and said that the check-in would eventually become a background fixture on the main app.
Well, according to Foursquare, people have made the jump – mostly. The company says that as of today, around 75 percent of people who check in do so on Swarm, not the main Foursquare app.
An impressive number, considering Foursquare has yet to make the huge update to its main app that will shift its focus to local search.
We can expect that to happen later this summer.
“We believe local search is fundamentally broken. Too many people are using antiquated tools to find places to go and getting the same one-size-fits-all results regardless of their interests or places they’ve been before. We’re reimagining Foursquare to provide people with the a whole new local discovery experience. We can’t wait to get it in your hands later this summer!” said Foursquare of the new main app soon after the release of Swarm.
As for Swarm, Foursquare says they are working on fixing some things – including the fact that it’s slow (it really is).
Also, you can expect more updates in the near future, with new stickers, better access to tips after check-ins, and additional mayorship levels – for instance mayorships for category types (you go to the most bars, hooray!).
As for the big update to the main Foursquare app, there’s still no word on a more specific timeline than “later this summer.”
Image via App Store, Twitter