A new concept in online flight search officially takes off in the UK today with the launch of Fly.com.
Already hugely successful abroad, simple-to-use Fly.com scours all the major airlines,  international carriers and online travel sites, and then helps people  easily sort and refine results by criteria such as number of stops and  departure times and traveller class. 
Unlike most existing flight comparison sites that rely on cached  data (old pricing and availability that may no longer be valid at the  time of the search), Fly.com uses ‘meta-data’ technology to  deliver the latest, most competitive prices – direct from the airlines  and travel sites themselves.
As an independent, unbiased authority on airfares, Fly.com provides the widest range of  flight options and is the only flight comparison site to include prices  for First Class, Business Class and Economy seats – not just the  standard charter seats. 
Because Fly.com is not a booking engine, it simply  helps visitors decide which flights are right for them and refers them  to the appropriate website for direct booking, so they always get  maximum air miles.  All fees and taxes are included and Fly.com doesn’t  charge visitors for its service.
Says Aaron Ritoper, vice president of business development, Fly.com Europe: “Fly.com is the next  generation of flight comparison site. Our mission is to simplify flight  search in the UK and to provide exceptional service in every market in  which we operate.
“In a recent study we found that people spend an average 2.6 hours  and check 4 different sites when booking a flight. We believe this is  because there is so much misinformation out there and the prices offered  on many sites are often no longer available when it comes time to  book. 
“Our results are updated upon every new search, so our users get  real prices and availability. This means they don’t have to spend hours  comparing flight prices and will not experience the frustration of  clicking through on a price and discovering that it is not really  there.”
        
 
 
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