Earlier this month, Samsung introduced the world to the first curved smartphone with the Galaxy Round. It’s a Galaxy Note 3 with a slightly curved display that supposedly makes it easier to hold. Now the company has put out its first ad for the device, and it’s a little weird.

In the ad below, you’ll see the Galaxy Round being compared to the following items – a baby’s hand, a shell, an egg, a lemon, an avocado, a microphone, a matryoshka and more. What do all these items have to do with the Galaxy Round? They all have round edges and that’s about it.

Samsung is solely selling this device on the fact that it has a rounded front. Does it make the device easier to hold? Probably not. Will you be paying more for the curved display? Of course you will.

I’m still confused as to what the point of the Galaxy Round is. Sure, a curved display is cool, but we were kind of expecting the curved displays we’ve seen at trade shows. You know, the displays that can curve around an entire wrist to form a smart bracelet of sorts. The Galaxy Round just seems like a gimmick doomed to failure.

But hey, at least it’s not as stupid looking as the LG G Flex.

[Image: SamsungMobileKorea/YouTube]