Ferrari NV sits atop the luxury auto world, churning out envy-inducing machines that command seven figures and waiting lists stretching years. Yet its push into batteries has hit speed bumps. Management slashed long-term electric vehicle targets last year, sparking a stock plunge. Investors fretted over decelerating growth. But demand surges. Order books fill through 2027.
Revenue climbed 7% to €7.1 billion in 2025, as reported by Yahoo Finance citing The Motley Fool. EBITDA margins hit 38.8%, up 50 basis points. Free cash flow from industrial operations doubled to €1.5 billion. Net debt remains tame, freeing cash for electrification without strain.
Engineered scarcity defines the model. Ferrari limits output, dictates delivery dates, shuns discounts. Buyers pay premiums for personalization—20% of car revenue lately. This yields margins rivals envy. Guidance calls for 40% EBITDA by 2030, even as top-line growth slows to 5% annually through the decade.
The pivot came at last October's capital markets day. Executives cut 2030 EV lineup share to 20% from 40%. "We cannot commit on something we cannot achieve," they said, per the Yahoo Finance account. Shares tumbled to 31 times forward earnings from 50. Market read it as earnings deceleration.
But prototypes roll. Ferrari's first pure EV, dubbed Luce, undergoes road tests in disguised mules. Reveal looms late this year; deliveries start 2027. Quad motors pump ~1,000 horsepower. Zero-to-62 mph in 2.5 seconds. Top speed: 193 mph. A 122-kWh pack on 800-volt architecture promises 330 WLTP miles—about 280 EPA. Charges at 350 kW.
Inside, Jony Ive's touch shines. No giant screens. A 12.5-inch dual-layer OLED cluster moves with the wheel. 10-inch infotainment swivels for passengers. Tactile buttons, volume knob, analog clock. Launch control? Pull-and-twist, aviation-style. Motors' whine amplifies—no fake V-12 roar.
CEO Benedetto Vigna obsesses over feel. "Speed can disturb our brain," he warned, prompting NASA consultations on G-forces and human limits, as detailed by autoevolution. Acceleration tunes for thrill minus disorientation. Over 100 patents underpin the tech.
Luce signals commitment, even if measured.
Four doors, 116.5-inch wheelbase—shorter than Purosangue SUV. Weight under 5,100 pounds. Low-slung crossover vibe in spy shots. Price? Supercar territory, likely €2-3 million. Orders open soon, mirroring Ferrari's allocation frenzy.
Broader plans mix powertrains. Vigna pledged four new sports cars yearly from 2026-2030: ICE, hybrids, electrics. "We will continue to safeguard exclusivity through horizontal diversification," he told shareholders, according to ANSA. First EV hits 5% of 2026 volume.
Rivals waver too. Lamborghini pushed its EV to 2029. Porsche delayed. Ferrari stays client-led. Buyers crave emotion—roar, shifts, scent of hot brakes. Batteries must deliver that, or else.
Stock recovered somewhat. At 31 times earnings, it trades cheaper than peaks. Cash flow funds the shift. Personalization, scarcity sustain profits. EV? Addition, not replacement. Luce proves Ferrari adapts without selling its soul.
Prototypes spotted in Sweden, fine-tuning dynamics. Ive's minimalism nods to heritage. Vigna bets on authenticity. If Luce thrills like a 12Cilindri—but silent—purists might convert. Or not. Ferrari doesn't care. Demand dictates.
Wall Street awaits Q1 earnings. Order backlog hints strength. Electrification tempers ambition. Smart, given cooling EV fervor. Ferrari races on its terms. Always has.
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