In a significant boost to the burgeoning field of AI-driven e-commerce, Fermàt, a San Francisco-based commerce platform, has secured $45 million in Series B funding. Announced on June 11, 2025, this round was led by VMG Partners, a prominent investor in commerce enablement and brand development, with participation from existing backers such as QED Investors, Greylock, Bain Capital Ventures, and Courtside Ventures. The funding underscores the growing importance of personalized, AI-native shopping experiences in an increasingly competitive digital marketplace, as reported by Axios Pro.

Fermàt’s mission is to redefine how brands engage with consumers by leveraging artificial intelligence to create hyper-personalized commerce journeys. The platform aims to address the mounting pressures faced by marketing executives, including soaring customer acquisition costs and heightened consumer expectations for tailored interactions in the AI era, according to PR Newswire. This latest capital infusion will accelerate Fermàt’s efforts to prepare enterprise brands and agency partners for what the company describes as the inevitable shift toward agentic commerce—a future where AI autonomously drives purchasing decisions.

A Vision for Agentic Commerce

Co-founder and CEO Rishabh Jain emphasized the transformative potential of this funding, telling Axios Pro that Fermàt is poised to lead the charge in reimagining digital shopping. The company’s AI-native approach generates unique shopping experiences designed to boost engagement and conversion rates, a critical need as traditional e-commerce models struggle to keep pace with evolving consumer behaviors.

On its official blog, Fermàt detailed how this Series B funding will fuel product innovation and expand its reach among enterprise clients. The company envisions a world where every customer interaction is dynamically optimized, from discovery to checkout, using machine learning and predictive analytics. This aligns with industry trends pointing toward greater reliance on AI to anticipate consumer needs and deliver seamless experiences.

Navigating a Shifting Landscape

The digital commerce landscape is undergoing a seismic shift, with brands of all sizes grappling with the dual challenges of cost and customization. Fermàt’s platform offers a solution by enabling brands to craft individualized shopping journeys that resonate with consumers on a deeper level, as highlighted by Finsmes. The $45 million investment will also support the company’s efforts to scale its technology and strengthen partnerships with agencies looking to integrate AI into their workflows.

Beyond technology development, Fermàt plans to use the funds to build out its team and enhance its go-to-market strategy. The focus on enterprise brands signals a strategic pivot toward larger, more complex deployments, where the stakes—and potential rewards—of AI-driven personalization are even higher, per PR Newswire. This positions Fermàt as a key player in a market increasingly defined by data-driven decision-making.

The Road Ahead for Fermàt

As Fermàt charts its path forward, the Series B funding represents more than just financial backing—it’s a vote of confidence in the company’s vision for the future of commerce. With VMG Partners at the helm of this round, Fermàt gains not only capital but also strategic expertise in scaling consumer-facing technologies, as noted by Axios Pro.

The road ahead will test Fermàt’s ability to deliver on its ambitious promises, particularly in a crowded field of AI startups vying for dominance in e-commerce. Yet, with $45 million in fresh funding and a clear focus on agentic commerce, Fermàt is well-positioned to shape the next era of digital shopping, setting a benchmark for how brands can harness AI to meet the demands of tomorrow’s consumers.