FM says TextDigger’s technology complements its own platform with semantic solutions for content tagging, filtering and clustering, that can help the company enhance the user experience, ad targeting, and semantic SEO for a site or network of sites.
"We’re proud to place TextDigger’s semantic profiling technology in FM’s hands," said Tim Musgrove, founder and CEO of TextDigger. "I’ve followed FM’s growth over the last few years and admire the company’s work. They have amassed a great team and a solid technology platform. I’m happy that our IP and our people will be integrated into such a wonderful company. This is a great strategic fit for all sides involved."
"FM’s home-grown technology platform is largely an untold story," said John Battelle, founder, chairman and CEO of Federated Media. "Over the past five years, our technology team has built an extraordinary platform that drives our business and keeps us on the edge of innovation in media. TextDigger provides us with a complementary technology that will build upon the work our team began back in 2005. Expect to hear more from FM with regard to media and marketing technology solutions."
Four "key" people from TextDigger including Musgrove, VP Engineering Robin Hiroko Walsh, Sr. Director of Product Management Peter Ridge, and Lead Software Engineer Jim Hull, are also joining the Federated Media team.
TextDigger will continue its own search business. Current Chief Business Development Officer will take over as CEO. TextDigger customers will continue to be supported by either FM or TextDigger, depending on their type of project or service. Financial terms of the acquisition have not been revealed.