As of now, if you happen to click on a news feed ad on Facebook, you’ll be taken to the business’ site – outside the realm of Facebook. But now the social network is testing a way for businesses to get the most out of their ads by allowing users to make purchases without ever leaving Facebook.
Facebook has just announced a test of a new “Buy” button, which will appear on news feed ads and page posts. If clicked, it’ll let users purchase products inside of Facebook.
Of course, you have to give your payment info to Facebook for this to work.
“We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases,” says Facebook in the hopes that it’ll assuage users who might feel a bit iffy about handing over their credit cards to Facebook.
It’s easy to see the benefit for Facebook here. First off, it allows Facebook to gather tons of payment information. But even more important for Facebook, this Buy button makes advertising with Facebook that much more tempting. If businesses know they can drive actual sales directly from the news feed, they’ll be more likely to purchase advertising.
You won’t see the new Buy button all over the place – at least for now. Facebook’s only testing it through “a few” small and medium-sized businesses, with more on the way “as they gather feedback.”
Image via Facebook