Facebook Uses Place Tips For Live Event Feature

Chris CrumSocial Media

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Earlier this year, Facebook debuted Place Tips, a feature that puts tips at the top of users' News Feed when they're at various places. You can open the feature to see posts and photos from friends related to a particular place, as well as updates from the place itself. They appear when a user is actually at the place as it detects the user's location.

The feature was announced in January, but rolled out to some U.S. small businesses in June. Now, Facebook is utilizing the feature to generate engagement around live events.

Reports have come out about Facebook showing users Place Tips around Lollapalooza, positioning the feature as a push to compete with Twitter and Snapchat. Facebook began testing the feature on Friday from Chicago where the music festival is held.

The Wall Street Journal reports:

For the first time with Lollapalooza, Facebook is making that information available remotely.
“This Place Tips Lollapalooza experience is just one of the many ways Facebook is trying to help people get the feel of an event when they’re not there,” a spokeswoman for Facebook said in an email.

It's early days for this, but it's easy to see a lot of potential for the feature both in terms of making Facebook a more engaging experience for live events, and for places that hold events to capture more engagement. It will be interesting to see how far the company takes this.

If it ever decides to push the feature on a localized basis, there could be some interesting for businesses who participate in town events, for example. It also seems possible they could target niche events based on interest. Facebook has a lot of great targeting capabilities, and there's no apparent reason they couldn't be applied to a feature like this.

Image via Facebook

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.