Facebook is doing one of those top-of-the-news-feed topical promotions today – for Valentine’s Day of course. This time, Facebook is suggesting that you remember to surprise your Valentine with a cool gift.

And as you may have guessed, they’re using the real estate to promote Facebook Gifts, the ecommerce initiative first announced in September 2012 and rolled out to all U.S. users in December.

“Surprise Your Valentine,” says the prompt, alongside the profile picture of your significant other. My specific prompts suggests that I “add Honey Jelly Beans to your list of Valentine’s Day surprises for *insert name of my wife.*”

You can click on one button to buy the suggested gift via Facebook Gifts, or another to browse more gifts. It’s a simple and clever way for Facebook to push their Gifts initiative on a day where plenty of people are scrambling to find last-minute presents for their loved ones.

Facebook also has a “Valentines for All” section in the Gifts app, featuring items $30 and below.

I assume that Facebook is displaying similar prompts to other users that are in some sort of a relationship. Although I’m not sure whether or not the prompt changes depending on the type of relationship (married vs. it’s complicated, for instance). I’ve reached out to Facebook for more info on the Valentine’s Day Gifts box and will update this article accordingly.

UPDATE: Facebook tells me that it’s out to people in the U.S.