If you’re an artist or a breastfeeding mother, you’re probably well aware that Facebook isn’t too fond of boobies. Honestly, the mere appearance of a bare breast is often enough to kick Facebook’s content moderation system into high gear – even if that bare breast is actually just some girl’s elbow. Or a New Yorker cartoon. Or a mastectomy photo.
The point here is that Facebook is a little booby-phobic. Now, they’re at it again.
The Christmas Island Tourism Association is the latest victim of Facebook’s booby hate. And ad campaign from the board featuring an image of a juvenile booby has been banned from the network.
One of these guys. You know, boobies.
Christmas Island is a premiere bird watching destination, and its tourism office decided to market the prevalent seabirds with a Facebook ad. Unfortunately, their accompanying ad copy, “Some gorgeous shots here of some juvenile boobies,” didn’t sit well with Facebook’s content moderators.
“We have a limited marketing budget so our Facebook campaigns offer us a great opportunity to share the wonderful birdlife on our island. We presumed our original advert was blocked automatically so we appealed to Facebook directly who re-affirmed the campaign was banned due to the sexual language – particularly the use of the word ‘boobies’,” Linda Cash, Marketing Manager of the Christmas Island Tourism Association told Travel News Daily.
Well, probably that and the slightly off-color “juvenile boobies” part.
Still – come on, man.AdWeek]