Later this month, PowerReviews will announce several new Facebook-related additions to its social commerce suite. "This news is evidence of an important trend – retailers and brands combining customer reviews with the reach of Facebook and the credibility of friend-to-friend recommendations to drive loyalty and sales," a representative for the company tells WebProNews. 

"PowerReviews has experienced record growth this year, reporting a 51% increase in clients, a 40% increase in employees and a 28% increase in demand for PowerReviews Express," the rep says. 

Retailers and brands will be able to do things like group together, and show the history of, reviews written by a single Facebook user,  offer "Comment on Facebook" links after each review on the their product page, and post all review comments to a user’s Facebook newsfeed. 

The enhancements build upon Facebook Connect and Facebook’s Like Button capabilities. 

A couple months ago, PowerReviews partnered with Google, providing product reviews for Google search results, Google Product Search, and Google ad programs.