Facebook Product Review Features on the Way from PowerReviews

Chris CrumSocial Media

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Later this month, PowerReviews will announce several new Facebook-related additions to its social commerce suite. "This news is evidence of an important trend - retailers and brands combining customer reviews with the reach of Facebook and the credibility of friend-to-friend recommendations to drive loyalty and sales," a representative for the company tells WebProNews. 

"PowerReviews has experienced record growth this year, reporting a 51% increase in clients, a 40% increase in employees and a 28% increase in demand for PowerReviews Express," the rep says. 

PowerReviewsRetailers and brands will be able to do things like group together, and show the history of, reviews written by a single Facebook user,  offer "Comment on Facebook" links after each review on the their product page, and post all review comments to a user's Facebook newsfeed. 

The enhancements build upon Facebook Connect and Facebook's Like Button capabilities. 

A couple months ago, PowerReviews partnered with Google, providing product reviews for Google search results, Google Product Search, and Google ad programs. 

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.