Facebook Messenger Pairs Users With Professionals With New Pro.com Integration

Chris CrumeCommerce & Retail

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It's been a big year for Facebook Messenger, which continues its transition from a simple instant messaging app to a platform for business and more. A new partnership with Pro.com will now even let users tap Messenger to get instant pricing and appointment scheduling with home professionals.

Pro.com announced the launch of a new mobile messaging service called Tex-a-Pro, which lets home-owners schedule home projects at flat-rate prices via text message or Facebook Messenger. This is the first such service to hit Messenger.

According to the announcement, Messenger users can send a message to Pro.com to be immediately connected to a personal Home Project Manager to provide support during "every step of the project through to its completion." it says:

“Our customers don’t want to pick up the phone to call a Pro. Instead they want a seamless mobile-first solution that fits into their active lifestyles,” said Matt Williams, CEO and founder of Pro.com. “Text-a-Pro takes the hassle out of home services by offering price transparency, instant scheduling and easy access to Certified Professionals all through mobile messaging. There is no easier way to schedule, coordinate and complete home projects.”

Starting today, Text-a-Pro features will be available within Facebook’s Messenger app. By sending a message in Messenger, customers can experience the full Pro.com service conveniently on their mobile devices. Through Messenger, homeowners will have the additional benefit of read receipts, so they'll know when their messages have been delivered and seen, improving the ability to communicate in real time. People will also be able to use features they know and love from Messenger, like stickers and GIFs, for more expressive conversations. Pro.com is the first partner to offer home services inside Messenger. Going forward, Pro.com will more deeply integrate with Messenger, adding even richer functionality.

Earlier this year, Facebook Messenger began allowing users to send money to each other. Then, Facebook made major announcements about opening up Messenger to developers to build integrations, and giving businesses ways to engage with users through the app. Facebook also opened access to Messenger to anyone with a phone number (no Facebook account needed) and launched a standalone web version.

In August, Facebook announced Pages Messaging, giving customers more ways to send private messages to businesses and ways for Page admins to manage and respond to them. People can send messages to Pages from local awareness ads and initiate private conversations in a Messenger window.

Facebook also unveiled M, a personal assistant within Messenger, which can help users purchase items.

The Pro.com integration is likely only the latest in many to come from various business looking to better connect with consumers where they're already spending a great deal of their time.

At last count, Messenger had 700 million monthly users.

Image via Pro.com

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.