Facebook is rapidly releasing new features. There is a new recommendations feature for Pages that include locations, new email summaries, and new friends list options. Now, Facebook has made another announcement – the subscribe button.

“Until now, it hasn’t been easy to choose exactly what you see in your News Feed. Maybe you don’t want to see every time your brother plays a game on Facebook, for example. Or maybe you’d like to see more stories from your best friends, and fewer from your coworkers,” explains Facebook’s Zach Rait. “You also couldn’t hear directly from people you’re interested in but don’t know personally—like journalists, artists and political figures. With the Subscribe button, we’re making it easier to do both.”

The button will appear on people’s profiles. Users will be able to choose what they want to see from friends, subscribe to people that they’re not necessarily friends with, and make it easier for people to subscribe to your updates, even if you’re not friends.

Users can subscribe to all updates, most updates or important updates only.

“If you’d like to share your public updates with more than just friends, you can get a Subscribe button on your profile, too,” says Rait. “People who subscribe to you will get posts you set as “Public” in their News Feeds. This is an entirely optional feature – you need to opt in.”

There is a subscriptions page, where you can let allow subscribers. You can also decide who can comment and what notifications you get.

The feature will be rolling out over the next few days.