Facebook announced the launch of a new call-to-action button for pages that enable users to give them money. This one is “Donate Now,” and is obviously aimed at nonprofits.

Facebook said in a post on the Facebook for Business Page:

We are excited to introduce a new “Donate Now” call-to-action option on both link ads and Pages. Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.

To be clear, you actually have to identify your page as a nonprofit to have access to the button.

“Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same,” a Facebook spokesperson says. “We’re inspired by how much good comes from these connections, so we’ve added ‘Donate Now’ calls-to-action on Pages and link ads to make those connections easier than ever.”

The button joins others announced late last year including Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video.

Image via Facebook