Ok, so now Facebook has it and its 500 million+ user base. What are they going to do with it?
Not a lot, for now, At least according to Mark Zuckerberg.
Reuters reports that Facebook has no immediate plans to further monetize WhatsApp, according to a statement from Zuckerberg. No other details were given, as Zuckerberg made the remarks at a conference in India.
I say “further” monetize WhatsApp because technically, the company does have a subscription structure. WhatsApp costs $0.99 a year, but only after the first year. It’s a simple structure that just begs to be messed with by the likes of a Facebook, but apparently Zuckerberg doesn’t have plans to do so.
So for now, enjoy your ad-less WhatsApp.
The Facebook/Instagram deal became official in September of 2012. In just over a year, in November of 2013, the very first ad debuted on Instagram. WhatsApp ins’t Instagram, of course. This is just some information that you can take or leave.