Two months ago, Facebook announced that on April 12, it would open Instant Articles to all publishers. That day has arrived, and Facebook has made good on its promise.
With the company’s F8 developer conference underway, the company announced that publishers of any type or size can now utilize Instant Articles. You can now go to instantarticles.fb.com to join the program.
“More than one thousand publishers worldwide are officially part of the program, and at every step of the way, we see clear evidence that Instant Articles provides a better reading experience for people and a significant boost for publishers looking to reach their audiences on Facebook,” says product manager Josh Roberts.
“Additionally for many people around the world, it’s challenging to get news on mobile simply because it takes too long to load,” he adds. “We’ve invested heavily in optimizing performance on Android, with the goal of providing the best mobile reading experience for people everywhere, no matter where they are in the world or what connection or device they’re on. In countries like India, Brazil, Mexico, the Philippines and others, we’ve found that people on slower connections read 20-40% more Instant Articles than mobile web articles on average as a result.”
Facebook also announced new partners and tools for Instant Articles. Publishing tool partners now include WordPress, Drupal, Atavist, Medium, Perk, Distributed, RebelMouse, ShareThis, Sovrn, Steller, and Tempest. Analytics tool partners include Adobe Analytics, Chartbeat, comScore, Nielsen, Parsely, and SimpleReach.
As previously announced, Instant Articles also now support branded content as a result of Facebook’s recent policy change.