Facebook has announced new log-out ads on their social platform that are sure to hit heavy with consumers as nearly 37 million users log-off the service daily in the US alone. No doubt these are highly sought-after advertising spaces, unfortunately the spaces sell for titanic amounts of cash. Apparently a day’s worth of ads will cost you somewhere in the neighborhood of $750,000.
Wow! That hurts, who can afford this space? Well, so far Ford can, Titanic 3D can, and also Bing, who was the first to capitalize on the availability of the space. It sure seems like a great idea to me, but I don’t ever log-out of Facebook, so I guess I won’t get to see ’em.
I’ll bet these things are going to be a big hit, but I wish we could ask what kind of traffic the ads generated on the advertisers sites after the spots showed. I don’t know if the advertisers would even have that data on hand yet, but lets see what people think of ’em so far:
@LouisGudema
Louis Gudema$700,000/day for Facebook log-out ads??? Who ever logs out of Facebook? http://t.co/eXcjsTRe
10 minutes ago via LinkedIn · Reply · Retweet · Favorite · powered by @socialditto
@dcorms
Danielle CormierFacebook Sets High Asking Price for Log-Out Ads: $700K a Day http://t.co/7H6PEqku Ha, you’re funny Facebook. 10 minutes ago via HootSuite · Reply · Retweet · Favorite · powered by @socialditto
@LukeCompete
Luke SimonFacebook Sets High Asking Price for Log-Out Ads: $700K a Day. http://t.co/LfuGF4Gg. Who logs out of Facebook…ever? #competeretail @cwr12 5 minutes ago via Tweet Button · Reply · Retweet · Favorite · powered by @socialditto
@jkirsten
Jonathan KirstenPricey, but it’s a nice format to work with: Facebook Sets High Asking Price for Log-Out Ads: $700K a Day
http://t.co/j1tAFGKP via @adage 22 minutes ago via Tweet Button · Reply · Retweet · Favorite · powered by @socialditto
@Brie
Brie ManakulWonder how impressions that bad boy gets. ~ Facebook Sets High Asking Price for Log-Out Ads: $700K a Day
http://t.co/ylPssGLM via @adage 43 minutes ago via Tweet Button · Reply · Retweet · Favorite · powered by @socialditto
@ItsKentWong
Kent WongPop ups when you close a window, how annoying.
“@adage: Facebook Sets High Asking Price for Log-Out Ads: $700K a Day http://t.co/yPT9nuXI” 43 minutes ago via Twitter for iPhone · Reply · Retweet · Favorite · powered by @socialditto
@shaunhomsapaya
Shaun HomsapayaBig jump from the 300×250,and how many people log out often – Facebook sets asking price for log-out ads:$700K/day @AdAge… 54 minutes ago via HootSuite · Reply · Retweet · Favorite · powered by @socialditto
https://twitter.com/#!/lorenagomez/status/183246467186696192
@erinbury
Erin BuryJust pocket change. RT @Techmeme: Facebook Sets High Asking Price for Log-Out Ads: $700K a Day (@cottondelo / AdAge) http://t.co/iyt9CwWU 1 hour ago via TweetDeck · Reply · Retweet · Favorite · powered by @socialditto
@gordonbowman
Gordon BowmanSounds about right. $YHOO still gets ~$1M on takeovers? “Facebook Sets High Asking Price for Log-Out Ads: $700K a Day” http://t.co/FiIKli32 1 hour ago via Twitter for iPhone · Reply · Retweet · Favorite · powered by @socialditto
@davaishsingh
Dave SFacebook reaches new level of greed #digitalmedia #SocialMedia Asking Price for Log-Out Ads: $700K a Day http://t.co/M7uz69Fo #Facebook 1 hour ago via Twitter for iPhone · Reply · Retweet · Favorite · powered by @socialditto
@inConcertWeb
inConcertFacebook users are learning to tune out ads, so advertising is getting more in-your-face… What do you think? http://t.co/yjskx8OF 6 days ago via HootSuite · Reply · Retweet · Favorite · powered by @socialditto
@revamc
Reva McEachernWhat are these silly ads that I see when I log out of Facebook now? Myspace much? 6 days ago via TweetDeck · Reply · Retweet · Favorite · powered by @socialditto
@BrandSquare
BrandSquareHave u been seeing a sweet Ford Mustang when u log out of #Facebook? New #brand ads; Ford had 7K shares in 13 hrs http://t.co/TlfNt2OD 1 day ago via Argyle Social · Reply · Retweet · Favorite · powered by @socialditto
@CockyMF
The Cocky OneCan get a week of cable TV for that. RT @adage: Facebook Sets High Asking Price for Log-Out Ads: $700K a Day http://t.co/sYLce5Mw 1 hour ago via Seesmic · Reply · Retweet · Favorite · powered by @socialditto
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