Call him the anti-Morgan Spurlock. Instead of gorging himself on fast food in order to destroy his health, prove a point and make a splash at Sundance, Joe D'Amico is using fast food to train for a marathon. An admitted McDonald's fanatic, D'Amico planned to eat nothing but products from the fast food giant for the 30 days leading up to the L.A. Marathon on March 20th. Today, on day 27, he completed another goal.
The stunt was not just for fun, but also for charity. D'Amico decided to use Facebook to help raise money for the Ronald McDonald House. If his Facebook page, McRunner, could get to 7,500 likes before the Marathon then a $5,000 pledge would go to the charity. About 9 hours before he hit his goal, McRunner tweeted:
If you're on FB - go over and "like" McRunner. Please? Have 3 days to drum up 3k fans. $5k to Ronald McDonald House riding on it. Thanks!
A little before 10am E.S.T, the page hit its goal:
Social Media is a powerful tool to help charities both raise money and gain awareness. Of course, the "if I get X number of likes, then" formula has been used for less charitable reasons, such as getting a baby being named Megatron or eating large amounts of Chipotle burritos.
Currently, the fans of McRunner's page number well over 11,000. Maybe he should have shot a little higher?