Facebook has really been taking its sweet time with the roll-out of certain Graph Search features. While it has promised to make it available for mobile devices and add the ability to search actual posts for a long time, only now are these features launching on a wide scale. And even this roll-out is limited as the mobile update is for iPhone only.
The post search feature, however, is also being made available for desktop. You’ll now be able to search for what your friends were saying about Too Many Cooks.
“You’ve given us a lot of feedback on the Graph Search beta,” Facebook said in its announcement. “You’ve told us the most important thing is being able to find posts you’ve seen before, and now you can. With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer.”
“Your search results are personalized and unique to you and, as always, you can only see things that have been shared with you,” it added.
The addition of Post search could open up some new opportunities for marketers. It is interesting that Facebook is emphasizing that you’ll see posts “you’ve seen before”. It’s unclear if the feature is limited to this. There are certainly posts that users could see, but may miss for one reason or another. Ask any Facebook Page admin what their organic reach is looking like, and they’ll tell you that most of their posts are only hitting a percentage of their eligible audiences. Hopefully, Facebook will show you content that you are eligible to see, and not just posts you’ve actually seen. We’ll have to explore this further.
Either way, it’s nice that the company is finally getting around to making this feature (which it announced over a year ago) more available. No word on when Graph Search will make its way to Android.
Image via Facebook