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Facebook And Mobile Apps Becoming More Important To Small Businesses

Small businesses are increasingly relying on mobile applications, Facebook pages for their companies, and employees working remotely through wireless technologies, according to a new survey from AT�...
Facebook And Mobile Apps Becoming More Important To Small Businesses
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  • Small businesses are increasingly relying on mobile applications, Facebook pages for their companies, and employees working remotely through wireless technologies, according to a new survey from AT&T.

    More than a third (38%) of small businesses said they could not survive without mobile apps or it would be a major challenge to not have access to mobile apps. Nearly three-quarters (72%) of small businesses indicate they use mobile apps for their business. GPS/navigation and mapping mobile apps are the most popular, with nearly half (49%) saying they use them for their small business.

    The survey found a significant increase in small businesses that have adopted social media as a business tool, with 41 percent reporting they have a Facebook page for their business. Usage is up from 27% in 2010, representing a 52% jump in just one year. Additionally, of all businesses reporting that they utilize social media, 41% responded that they’ve seen measurable success – in terms of better communications and relationships with new and/or existing customers.

    Facebook-Small-Business

    Four in ten (40%) of small businesses report that all their employees use wireless devices or wireless technologies to work away from the office. This is up from 24% in 2008 and is expected to grow to 50% by 2012.

    According to AT&T survey also found that one-third (33%) of small businesses indicated that they are using cloud-based or software as a service. In addition, despite recent headlines and media campaigns, nearly one-third (32%) of small businesses surveyed acknowledged they do not know what is meant by cloud-based or software as a service solutions.

    Four in ten (40%) of small businesses report that all their employees use wireless devices or wireless technologies to work away from the office. This is up from 24% in 2008 and is expected to grow to 50% by 2012.

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