EV Pioneers Electrify Old Gas Stops: Bruce Volz Leads Charge into Amenity-Rich Hubs

Bruce Volz's DC Station in Northampton transforms a tainted gas lot into a solar-powered EV haven with fast chargers, cafes, and myth-busting classes. Chains like Sheetz, Wawa, and Pilot Flying J add hundreds of plugs, betting amenities turn charging waits into revenue wins amid NEVI's final push.
EV Pioneers Electrify Old Gas Stops: Bruce Volz Leads Charge into Amenity-Rich Hubs
Written by Mike Johnson

In the shadow of Interstate 91 in Northampton, Massachusetts, developer Bruce Volz has unveiled DC Station, a solar-canopied EV charging outpost that discards the dingy convenience-store blueprint of yesteryear’s fueling depots. Opened after two years of navigating brownfield cleanups and soaring construction costs, the site at 5 Fulton Ave. boasts five Level 3 fast chargers with 10 ports total, drawing more than a dozen daily users since its debut last month, according to the Daily Hampshire Gazette.

“I didn’t want to have just a convenience store where you can buy Doritos and Diet Cokes,” Volz told the Gazette. “That’s fine, but I really wanted to take the concept and do something more, because you do have an hour.” With five bathrooms, a 4,800-square-foot cafe building, and plans for a morning bakery shifting to evening pizza or tacos, Volz aims to turn charging’s mandatory pauses into community draws. The Scandinavian-inspired design, crafted by Kuhn Riddle Architects, includes rooftop solar and an energy-efficient heat pump, offsetting grid strain via PV Squared installations.

Countering Myths with Education and Realities

Central to Volz’s vision is an EV learning center, co-led by Greg Goff, a car expert with 11 years’ experience who manages workshops to dispel “range anxiety” and other falsehoods. “Range anxiety is real, but anxiety in any form is something that can be combated by information,” Goff said, noting EVs’ 400% efficiency edge over gas cars and debunking cold-weather myths. Volz added, “I think the current administration has been pretty effective in changing the narrative that climate change isn’t an issue—we don’t need to worry about it.” Amid slowed EV sales post-subsidies, he cites affordable models like the $27,000 Slate Truck with 400-mile range.

Funding came partly from National Grid and Lynkwell, but Volz shouldered remediation for 600 gallons of contaminants, calling the project simply “expensive.” Early users like retired police chief John Cotton praise the social vibe: “It’s actually a lot of fun. I’ve met people… and we’ll talk about our EVs.” As U.S. public DC fast-charging ports hit 67,916 by January 2026 per the Alternative Fuels Data Center, such hubs signal a pivot from isolated plugs to destinations.

Big Chains Race to Retrofit Pumps

Volz’s independent effort mirrors moves by giants like Sheetz and Wawa, which operate over 860 public EV chargers combined. Sheetz logs 2 million sessions across 95 sites with 650-plus ports, while Wawa fields 210 chargers at 10% of locations, leveraging made-to-order fare like the Gobbler sandwich to boost dwell-time sales, as detailed by Canary Media. “The problem with a lot of current gas stations is [they’re] not that nice of a place to spend 15, 20, or 30 minutes,” said Scott Hardman.

Pilot Flying J plans nearly 2,000 ultra-fast chargers at 500 sites by 2026, up from 130 locations in 25 states as of March 2025, targeting interstates per EV Charging Summit reports. Love’s Travel Stops, Buc-ee’s, Shell, BP, Chevron, and Casey’s partner with networks like EVgo, Electrify America, and ChargePoint, capturing 54% of NEVI-funded stalls—truck stops alone snagging $92.1 million of $265 million awarded, according to POLITICO.

Tech Innovations Slash Grid Barriers

ElectricFish’s 350Squared, unveiled in 2025 and tested by Hyundai at its California Proving Ground, promises 90% grid-upgrade savings by tapping 200-amp infrastructure with 400 kWh storage for 8-10 minute top-offs adding 180 miles. CEO Anurag Kamal told CleanTechnica, “Gas stations are built for short dwell times and high turnover. We designed our new service to behave like a pump, not a parking space.” The CES 2026 debut of 400Squared eyes nationwide gas-station rollouts amid post-tax-credit sales dips.

Yet profitability haunts: Chargers cost over $100,000 per stall, yielding $10,000-$12,000 yearly revenue, offset slightly by 1% in-store spending hikes per MIT studies cited by Canary Media. NEVI’s $5 billion through 2026, reinstated post-2025 freeze, favors highway retailers but nears exhaustion with 384 ports built and $885 million for FY2026, per ACT News.

Policy Turbulence Fuels Private Push

The NEVI program’s court-mandated revival under Transportation Secretary Sean Duffy emphasized efficiency: “If Congress is requiring the federal government to support charging stations, let’s cut the waste and do it right.” States like Ohio eye 12 contracts for four-site minimums. Sheetz executive vice chairman Joe Sheetz noted slowing momentum from subsidy reliance, yet chains press on, eyeing 26% EV road share by 2035 and 65% sales by 2050.

Volz’s DC Station, with its food voids and workshops, embodies the hybrid model: Charge while grabbing tacos or attending Goff’s sessions. As EV stalls grew 33% to 67,916 in 2025—46 daily additions—per ChargingNews, retailers blend electrons with snacks to sustain margins. Pilot Flying J VP Tim Langenkamp called it a “rough case,” but with over 4 million U.S. EVs, the shift accelerates.

Blueprints for the Next Wave

Ionna’s Rechargeries at Sheetz exemplify seamless integration, with 400 kW plugs amid touchscreens for hot food. By 2026-end, Ionna aims 30,000 stalls nationwide via automaker backing. Volz seeks cafe tenants and “EV of the week” demos with dealers, projecting 4-6% initial utilization rising with adoption.

This evolution—from Volz’s gateway hub to ElectricFish’s grid-smart pumps—positions former fuelers as EV anchors. As chains like Royal Farms average 6-10 chargers per site and Tesla opens Superchargers at Wawas, the pit stop reinvents: Plug in, eat well, learn more, drive on.

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