Ethical Use of Generative AI Becomes Imperative for Enterprises

As generative AI heats up in the enterprise world, it is imperative that the ethical use of generative AI is considered....
Ethical Use of Generative AI Becomes Imperative for Enterprises
Written by Brian Wallace
  • The rise of generative AI has captured the attention of essentially all modern IT professionals, managers, and key stakeholders given its ability to streamline tasks and provide clarity where employees may otherwise face roadblocks. Simply put, it can serve as a “cheat code” for some kinds of work, especially for those in IT.

    Yet, this rise also comes with palpable anxiety about when generative AI should be used, how, and whether its use should be disclosed (and how that would even occur). This general unease may also be coupled with misconceptions or lack of understandings about AI, its power, and the extent to which it should even be harnessed in the workplace.

    Many analysts agree, generative AI concerns demand robust ethical frameworks to ensure a balance between innovation and integrity.

    As companies progress through the current trial-and-error period of discovering responsible AI use, key concepts are emerging, such as transparency, fairness, accountability, privacy, security, and sustainability.


    Transparency entails a thorough explanation of AI operations and the underlying reasoning behind every decision made. According to Karol See, Head of Product for Cascadeo AI, “as AI becomes more embedded in various sectors, it is crucial for users – be they individuals or corporations – to understand and be aware of how these systems function and affect outcomes. It is also important, within reason, to make these choices clear to customers, in order to quell any potential AI anxiety.”  


    Every user, regardless of background or identity, deserves unbiased treatment from AI systems. This emphasizes the absolute need for guardrails against inherent biases training data may produce in algorithms. A commitment to fairness helps ensure that AI does not perpetuate societal inequalities but rather works towards leveling the playing field.


    Developers and users of generative AI must be accountable for the tools they create and deploy. This accountability stretches from the design phase through end-use, with a continuous acknowledgment and understanding of potential harm that might arise.


    Privacy is a paramount concern for an increasing number of users. Generative AI systems must be bound by strict data collection and sharing constraints. Beyond this, the significance of user consent cannot be overstated, and users should have the autonomy to decide what data they are comfortable sharing and under what circumstances.


    The rising sophistication of cyber threats means AI systems, especially large language models (LLMs), must be fortified against unauthorized access or modifications. AI security is not just about protecting the technology, but also safeguarding the vast amounts of data LLMs process.


    Lastly, the environmental footprint of generative AI is becoming a concern that cannot be ignored. While these systems offer immense capabilities, they come at a cost, particularly in terms of energy consumption due to extensive data processing. As their use inevitably expands, providers will need to be clear about how they will support the increased energy consumption, and enterprise users will need to factor that consumption into their overall sustainability policies. 

    “While we cannot control what others may choose to do with the tools available to them, we certainly can and must make the best choices we can within our sphere of influence,” says Jared Reimer, CTO of Cascadeo. “We go to tremendous lengths to debate, discuss, evangelize, and enforce policies that aim to maximize the benefits of AI while minimizing the risk of harm. We do this with our own software, our staff, and also as an offering to our clients—many of whom are struggling with these same challenging issues.”

    Aside from the pillars noted here, other questions about AI remain, such as emerging legal precedents around intellectual property (IP), copyrighted materials, and data privacy.

    In terms of IP, large language models draw on vast datasets to refine their outputs, which includes copyrighted materials. This treads a fine line that potentially infringes upon the rights of content creators and IP holders and has led to apprehensions about how large language models might inadvertently reproduce or build upon copyrighted content without proper attribution or licensing.

    In turn, the potential misuse of copyrighted materials by AI has opened the door to possible repercussions. Several cases, including class-action lawsuits, are currently moving through the court system with the potential to impact the gen AI landscape. Legislators are also monitoring these developments and hinting at the possibility of AI-specific copyright laws to safeguard intellectual property rights in the digital age. While President Biden’s recent executive order on AI does not contain specific copyright infringement regulations, it directs the Patent and Trademark Office and Copyright Office to draft relevant recommendations for future consideration. 

    Fear in the Market

    One of the most pervasive anxieties permeating the global conversation around AI is the looming fear of machines replacing human jobs. As AI systems, particularly generative models, become increasingly sophisticated, many are left wondering: “Will there be a place for humans in the future workforce?”

    At the heart of this concern lies the fear of the unknown. The narrative of machines rendering humans obsolete isn’t new; every significant technological leap has been met with similar apprehensions. But as history has shown, adaptation and evolution often lead the way.

    Many are finding that the goal should not be to use AI to replace humans but to bolster productivity, enhance creativity, and ensure that businesses operate in the most humane way possible. The focus should always be on fostering a symbiotic relationship where both humans and AI can coexist to amplify the strengths of the other.

    Overall, generative AI and its potential to reshape industries are creating a complex tapestry of ethical dilemmas that cannot be ignored. Navigating these ethical waters is far from straightforward. Often, the pace at which generative AI evolves outstrips the industry’s ability to fully grasp its implications, leading to a reactive rather than proactive approach. Ethical quandaries from data privacy to job displacement require thoughtful reflection, informed decision-making, and a commitment to prioritize human welfare above all.

    The best path forward is likely not one that merely harnesses the capabilities of AI but intertwines them with a strong ethical compass. Collective success in this domain will hinge on preparation, adaptability, and an unwavering commitment to navigate the ethical dimensions of AI with integrity. The horizon may be uncertain, but with vigilance and foresight, AI can become a domain where technology and ethics walk hand in hand.

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