In the fast-evolving landscape of digital marketing, interactive emails are emerging as a powerhouse for engagement, blending video content, polls, and seamless SMS integration to drive omnichannel strategies. As ecommerce brands gear up for high-stakes seasons like Black Friday and Cyber Monday (BFCM), these tools are not just trends but necessities for retention and revenue growth. According to a recent study by Omnisend, interactive elements like quizzes and polls are now featured in 46% of marketing strategies, signaling a shift toward more dynamic, user-centric communications.

This rise is fueled by the need for mobile-first designs, with over 50% of email opens occurring on mobile devices. Brands are increasingly hybridizing emails with SMS for time-sensitive upsells, creating a cohesive omnichannel experience that boosts conversions. Omnisend’s platform, highlighted in their Ecommerce & Email Marketing Blog, emphasizes automation and personalization to capitalize on these trends.

The Interactive Boom in Email Campaigns

Video content in emails is poised for a surge, offering richer storytelling that static text can’t match. Posts on X from companies like ONPASSIVE showcase how video emails foster engaging communication, with features allowing users to send personalized video messages directly in emails. This aligns with broader industry predictions, as noted in Ageless Revenue’s article on Future Trends In Email Marketing 2025, which highlights AI-driven personalization and interactive emails as key drivers for 2025.

Polls and quizzes in newsletters are exploding for long-term retention, enabling brands to gather real-time feedback and tailor content. Omnisend’s Email Campaign Software for Ecommerce Growth supports these features, allowing quick creation of personalized campaigns that drive engagement. A WebProNews report on Email ROI Surge: 2025 Benchmarks Signal Engagement Boom reveals that automation, including interactive elements, drives 87% of revenue, outperforming social channels.

Omnichannel Strategies and SMS Integration

Omnichannel marketing is rising, with SMS hybrids complementing emails for mobile-first audiences. Omnisend’s Omnichannel Marketing Automation for Ecommerce integrates email, SMS, and more to convert and retain customers. Kenscio’s insights on Future-Proof Your Marketing Strategy: Explore the Omni-Channel trends for 2025-26 emphasize AI and smart automation in shaping customer engagement.

For BFCM upsells, time-sensitive SMS integrations are crucial. Omnisend’s study, as reported in Yahoo Finance, predicts 2025 spending trends based on a survey of 4,000 consumers, revealing key motivators for retailers to leverage email and SMS ahead of the holidays.

Canva’s Email Builder: Innovation with Limitations

Canva recently launched its Email Builder, integrating into the Visual Suite for drag-and-drop email design. However, industry feedback, including posts on X from Simon Harper and ToolFolio, indicates it’s not yet production-ready, lacking robust features for complex campaigns. Canva’s own X post promotes it as a simple tool for engaging emails, but experts like Harper in his newsletter suggest sticking to established ESPs.

Omnisend stands out with features like seamless WooCommerce integration, as detailed in their Email & SMS Marketing Plugin Built for WooCommerce, for automating carts and growing sales. Envato Elements’ guide on 7 email marketing trends for 2025 includes AI and sustainability, aligning with Canva’s visual focus but highlighting the need for advanced interactivity.

Mobile-First Designs and Global Localization

Mobile-first designs are non-negotiable, with 44.2% of holiday opens on mobile per WebProNews benchmarks. Blending emails with SMS ensures timely delivery, especially for global lists requiring localized sends. Omnisend’s Email Marketing Report & Analytics Guide for 2025 stresses data-driven insights to track revenue and spot issues.

Interactive trends extend to AMP for Email, enabling dynamic content like carousels and buttons. SMTP2GO’s X post emphasizes how polls and interactive elements boost clicks, with tools to test and optimize sends.

Video Content’s Role in Retention

Video emails, as promoted in ONPASSIVE’s multiple X posts, allow for expressive communication, turning standard emails into engaging video conversations. This supports long-term retention strategies in newsletters, where interactive content keeps subscribers hooked.

Medium’s article by Fathima Rushda on The Future of Email Marketing: Trends That Drive Conversions in 2025 notes email’s enduring profitability, enhanced by interactive features. Profiletter’s forward-look to The Future of Email Marketing: Trends for 2026 reinforces technology’s role in customer engagement.

BFCM Upsells and Ecommerce Growth

For BFCM, email upsells integrated with SMS are game-changers. Omnisend’s Yahoo Finance-reported survey highlights consumer habits, helping retailers optimize strategies. Their blog provides best practices for brand building.

Stripo.email’s X response to Canva’s launch underscores the market’s room for tools offering modular emails and integrations, like their 1600+ templates and AI features.

Analytics and Future-Proofing Strategies

Omnisend’s 2025 report guides on building analytics for growth, tracking metrics like open rates (21-25%) and segmentation’s impact. This data is vital for refining interactive and omnichannel approaches.

As trends evolve, brands must adapt to privacy standards and AI personalization, as per Ageless Revenue, ensuring emails remain a top channel reaching 4.6 billion users globally.