Elvis Presley's guitar from his famous Aloha from Hawaii concert has sold at auction for a sizable sum.
The guitar, a 1969 Gibson, sold for $270,000 at an auction held at Graceland.
Though $270,000 is quite a bit of money, it's less than what auction organizers expected the guitar to get.
According to the IB Times, the guitar was expected to snag between $300,000 and $500,000.
— IBTimes UK (@IBTimesUK) January 8, 2016
Today is Elvis Presley's 81st birthday. The icon died in 1977. Happy Birthday, Elvis.
— Elvis Presley (@ElvisPresley) January 8, 2016
— U.S. Dept of Defense (@DeptofDefense) January 8, 2016
70-years ago on January 8, 1946, an 11-year old Elvis Presley received his first guitar. Pretty good gift, right? pic.twitter.com/bDrpqp70qw
— Good Morning America (@GMA) January 8, 2016