Elle Macpherson is not only one of the most recognizable faces in the fashion industry, she’s also been a major player in the world of lingerie for 25 years now. But now that Elle Macpherson Intimates is severing ties with New Zealand-based apparel company Bendon, rumors of a rivalry between the supermodel and Heidi Klum, who will take over as creative director for the latter company.
Klum recently addressed that rivalry, which allegedly sprouted because Klum referred to herself as “The Body” in an ad, a term Macpherson used for her collaboration with Bendon. But the Project Runway host says that she was approached for the job, not the other way around.
“You know, 25 years, that’s quite an empire. That’s quite an amazing business that Elle has created with Bendon. I feel like with all the social media that I have, with the campaigns that we do, I hope that people will hear that I took over and I hope that they’re happy about it. It wasn’t me knocking at the door saying I want to take over. It was offered to me,” she said.
Macpherson says that while her company may be parting ways with Bendon, that doesn’t mean she’ll stop doing what she loves. Elle Macpherson Intimates will make a move to the U.S. market and will expand to include swimwear and activewear in December of this year.
“I am very proud of the ‘Elle Macpherson Intimates,’ ‘THE BODY’ and ‘Macpherson Men,’ brands which I created and nurtured for the past 25 years and thank the Bendon Group, who has been supportive to the success of my brands. I am relocating to the U.S. with my family and I’m excited about energizing the further growth of the brands in the U.S. market,” said Macpherson.
