eCommerce email marketing is one of the earliest forms of internet advertising, and studies show that it’s still just as effective today. Social media adve...
Despite stubbornly high inflation and aggressive interest rates biting into consumers’ disposable income, as prices remain elevated, new data suggests that...
Google is expanding its cloud services, bringing Retail Search to its clients in an effort to help them provide the best experience to their own customers....
“Shopify is evolving into the world's first retail operating system,” says Shopify COO Harley Finkelstein. “We think the future of retail is retail everywh...
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...
It happens all the time—you spend hours creating what you think is an amazing piece of content. You post it, and then weeks or months later, it’s still not...
"Conversion optimization is the same as it's been for a while," says Justuno CEO Erik Christiansen. "People still don't want to focus on the last mile. We'...
The world of digital marketing is gradually changing thanks to chatbots, virtual assistants, and other AI technologies. While some marketers continue to i...
If you’re not selling online, are you really selling? This is a question you likely asked yourself in the beginning stages of building your business. And i...
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