Retail & eCommerce

5 Things You Should Know About Marketing to Baby Boomers
Millennials have been on the radar of most marketers the...
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4 Ways to Make Free Shipping Profitable for Your eCommerce Business
One of the most crucial decisions an eCommerce business has to make is whether to offer free shipping. If the retailer does opt to provide free ship...
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Target Lets You Pay With New ‘Wallet’ Mobile Payment System
It appears that Target is still not keen on accepting Apple Pay as a mode of payment in its onsite stores. In a recent post, America's second-largest retailer announced that it had...
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5 Brands That Used Influencer Marketing to Raise Their Profile
Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow t...
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How to Get Shoppers to Download and Use Your Retail App
Now that the holiday season is fast approaching, retailers are doing everything they can to attract consumers. But what they're not doing is getting...
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5 Ways to Use PopUps to Drive eCommerce Conversion
Popups – you either love them or hate them. But no one can deny how essential they are to eCommerce businesses. When used correctly, popups can give...
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Blockchain: How Will it Impact Digital Marketing?
The marketing industry generates billions of dollars every year. After all, every company needs ads and various marketing strategies in order to rea...
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Should You Outsource Digital Marketing for Your Business?
For most companies, digital marketing is essential to growing and retaining their customer base. Unfortunately, a lot of businesses are in the dark...
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Millennials: Why Your eCommerce Business Should Focus on Them
Millennials are now the biggest demographic with disposable income in the US today. This is the generation born between the 1980s and 1990s. Statist...
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5 Ways Retailers Can Beat Amazon This Holiday Season
There's no denying that when it comes to holiday shopping, Amazon is the company to beat. The past few years saw the retail giant's sales figures go...
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Facebook and PayPal Collaborate to Allow Peer-to-Peer Payments
Facebook is making it easier for users to send and receive money. Online payment giant PayPal announced that Facebook users can now make peer-to-peer payments via Messenger by usin...
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Microsoft Plans to Bring Cortana to Skype
Prepare for your Skype experience to be a little more productive. Microsoft has started integrating its digital assistant Cortana into Skype. However, don’t be surprised if Cort...
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Alibaba’s Cloud Revenue Skyrockets, Company Aims to Surpass Amazon and Microsoft
Alibaba is nipping at the heels of top cloud companies Amazon and Microsoft. While the two still reign supreme in terms of revenue, the Chinese company leads the pack in terms of g...
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Google, Target Form Alliance to Take on Amazon
A war among titans is silently brewing in the online retail arena. Recently, Google announced a partnership with Target, a move that could signal the start of Google’s challenge to...
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Shopify’s Instagram Integration to Open Doors for Millions of Vendors
Christmas comes early for Shopify and Instagram users, with the former now providing Instagram integration to most of its vendors. The eCommerce company and Instagram had been c...
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