eBay launched a new iPhone app called eBay Valet, which provides sellers with another way to sell on the site. It finds what items are worth, then sends them in for valets to sell them for you.

Take pictures of your items, and the app gives you an estimated price. They’ll send you a free prepaid box, and you can send items to valets for now charge. Valets will then list your items for sale on eBay, and ship them to buyers. You get 70% of the sale price.

That’s about the size of it.

“This is going to be the fastest, most frictionless way in eBay history that someone is able to sell an item and collect money,” said Steve Yankovich, eBay’s vice president of Innovation and New Ventures.

“This is a chance to pull in people who have never sold on eBay, period, and who maybe are not even eBayers,” he added. “It’s for people who think selling currently has too much friction. Why wouldn’t you do this?”

Well, that other 30% I guess, but point taken.

Images via Apple