eBay Expects To Grow Revenue By 50 Percent In 2015


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Earlier this year, eBay posted revenue growth of 21 percent year-over-year. Over the next three years, it hopes to increase revenue even more.

In a meeting with investors, eBay announced that it plans to continue growing through 2015 thanks to a "commerce revolution." This revolution will be spearheaded by the transition to mobile as more and more people take to the Web to buy and sell.

“Led by mobile, a commerce revolution is under way,” said eBay Inc. President and CEO John Donahoe. “Technology is creating a new web-enabled retail interface, a new seamless, multiscreen commerce experience that connects consumers anytime, anywhere. This will expand shopping beyond conventional store environments and e-commerce sites. How we shop is being transformed, and eBay Inc. intends to be a leader in this new commerce world.”

This outlook is not only good for investors, but for the millions of people who sell on eBay. In fact, the company thinks it will enable $300 billion of global commerce in 2015, compared to $175 billion in 2012. It also hopes to grow its revenue from by over 50 percent to $21.5 billion in 2015.

So, how is eBay going to do this? The company has a three pronged approach:

  • An expanded addressable market. eBay Inc. is no longer just an e-commerce company, but a global commerce leader, Donahoe said. That means the company now has growth opportunities across the estimated $10 trillion commerce market.
  • Mobile commerce leadership and innovation. eBay Inc.’s mobile innovation capabilities across all operating systems and devices are a competitive advantage, Donahoe said. In 2013, the company expects to generate $20 billion of mobile commerce and payments volume.
  • A strong portfolio of technology assets and capabilities. The company’s core businesses and assets well position eBay to capitalize and win in the new commerce environment.
  • As for other eBay properties, the company expects its Marketplaces business to reach revenues of $11.5 billion in 2015, or a 14 percent compound annual growth rate. PayPal is also expected to reach revenue growth of $10.5 billion, or a 22 percent compound annual growth rate.