World of Good is likely to get a lot bigger in the near future. The brand, which helps artists in developing countries connect with buyers, has been acquired by eBay, and expansion seems to be the first thing on both sides’ "to do" list.
Believe it or not, this isn’t at all the random move it might appear to be. World of Good has been around for five years and boasts ties to 85 countries, so it’s not some haphazard hippie project. Also, eBay and World of Good have actually been working together for two years, developing WorldofGood.com by eBay.
So Robert Chatwani, Director of eBay Global Citizenship, stated in response to the latest move, "We look forward to this next step in our commitment to building an integrated, sustainable shopping experience within the eBay marketplace and are dedicated to applying our reach, resources and business model to create a positive impact for people, the planet and communities throughout the world."
World of Good cofounder and CEO Priya Haji agreed, "We are excited about the opportunity to scale the World of Good mission to an unprecedented degree through eBay."
Unfortunately, the terms of this transaction haven’t been disclosed, so World of Good’s price and integration-related target dates remain unknown.