eBay Acquires Social Shopping Site Svvply.com

Chris CrumBusiness

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eBay announced that it has acquired online shopping site Svpply.com for an undisclosed sum.

The site is described as a "curated collection of the world's best products and stores." It's a community-driven site listing 1.1 million products in its shop. It claims to bring in a little over 3,000 new products a day from all across the web.

"With Svpply.com, eBay gains access to technology talent to further improve the shopping and selling experience for its customers. Svpply.com assets – including a talented team of six designers and developers – are well-suited to help eBay advance more personalized experiences and merchandising options on eBay.com," says eBay's Cicely Wedgeworth in a blog post.

"Based in New York (see the office, above), the Svpply.com employees will work on merchandising, non-search discovery and browsing," adds Wedgeworth. "Building off the recent acquisition of Hunch, eBay is establishing a sustainable presence in New York City, with a state-of-the-art technology development center. New York employees will work on highly visible technology projects across eBay, including data analysis, personalization and other specialty areas."

Svpply says on its about page that it represents over 70,000 stores and brands, and is actively working towards giving them access to its inventory and audience. It's unclear if the site will remain operational as a standalone product.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.