Rob Millis and Will Cohlan, the pair beyond the web show Political Lunch, gave a presentation at SXSW called "Beyond Advertising: Can Online Video Finally Pay?" The discussion led to the unveiling of a tool for online video monetization called Dynamo Player.

The goal (short-term at least) of the tool is to simplify the process of uploading a video to the web, making it portable, and quickly getting viewers to pay for it.

WebProNews pulled Millis and Cohlan aside after the presentation to discuss Dynamo Player a little bit more:

Dynamo’s slogan is "Powering independence." This concept comes from the idea that the product lets content producers have more control than with other options. Users can set their price, upload the video, and publish it anywhere on the web, and start making money immediately. Each time a viewer pays to watch your video, the money is deposited directly into your account.

For payments, the Dynamo player uses PayPal. Viewers are asked to pay, when they press play, right from the player. Of course, you’ll have to provide content that people actually want to pay for, and Millis and Cohlan made a fair case as to why paid online video content will likely become more accepted by users (with sites like iTunes already paving the way).

Dynamo is not about competing with a site like YouTube, as far as offering a destination for users to go and watch online video (at least at this point), although they did say a future option could be to present featured videos on their site. Dynamo is geared more at the producers themselves, to put their videos wherever they choose.

Content producers who want to give it a spin can send an email to the guys at [email protected], and let them know.