Valentine’s Day is tomorrow and at this point in our hyper-consumer age it’s no longer novel or ideal to decry how this is a prefab holiday devised by Hallmark and chocolate confectioners in order to sponge up money from all-to-eager sweethearts ready to fork it over in the name of love. Instead, this year, stop worrying and learn to love the Valentine’s bomb.

Dunkin’ Donuts certainly wants you to do that, and that’s why they’re promoting a new contest on Twitter that promises to shower coffee and sweet baked goods all over three lucky winners. Because nothing says “I love you” like a romantic trip to your local Dunkin’ Donuts, winners will receive $25 gift cards for themselves and their Valentine – that’s $50 in Dunkinbucks! – with which they can lovingly encourage their dates to supersize those crullers and custard-filleds. All anybody needs to do in order to enter is tweet @dunkindonuts about who they want to share a heart-shaped donut with and then use the hashtag #CupiDD.

Who knows, maybe this is an awesome date in the minds of some people. I love coffee and simplicity and lord knows I have an insatiable sweet tooth, so this would probably work for me. Then again, any contest that features a double-D cupid will probably have interesting results however you approach it (yes, Dunkin’ Donuts, I saw what you did there).