A SignOn.org campaign has garnered over 500,000 signatures calling for Macy’s to release Donald Trump as a spokesperson and pull him from their newest “Magic Of Macy’s” Christmas ad, all because he tugged on Santa’s beard.

The petition states that Trump, who is featured in the Macy’s commercial pulling on Santa’s beard and asking if he really is Santa Claus, has a history of cruelty and bigotry and says the ad is just a thinly veiled reference to Trump’s claims that President Obama is a fraud. Trump famously called for Obama to give up his birth certificate, and earlier this year offered millions of dollars to charity of Obama would surrender his college and passport records.

“If I stood inside a Macy’s store and said the things that Trump has said, security would escort me out,” said Angelo Carusone, who organized the petition. “This is about taking away the system of perverse incentives that rewards Donald Trump for continued outbursts of sexism, bigotry and just plain meanness.”

Macy’s has yet to comment on the ads, but Trump gave a statement, saying, “The fact is that there’s a large group of people who like Donald Trump and what Donald Trump says. I have no regrets.”

He may have found a fighter in Carusone, however; he’s the same organizer of StopBeck, a successful petition to stop many advertisers from airing their spots during Glenn Beck’s show.