DuckDuckGo is making major headway in the search market, growing by 46% in 2021 and averaging more than 100 million daily searches.
DuckDuckGo is a privacy-focused search engine that does not track or profile its users, unlike Google or Bing. The company does rely on advertising, but those ads are based solely on the keywords and content of a specific search.
While the company’s market share pales in comparison to Google, it is solidly in fourth place, behind Google, Bing, and Yahoo. According to Bleeping Computer, DuckDuckGo saw its searches go from 23.6 billion in 2020 to 34.6 billion in 2021. That translates to a daily average in 2021 of 100 million, up from 79 million in 2020.
Obviously, DuckDuckGo still has a long way to go before it represents any real threat to Google, but the company continues to prove that profits don’t have to come at the expense of user privacy.