Apple and the American Red Cross have partnered to help superstorm Sandy survivors by adding a donation page to iTunes this morning.
From the iTunes homepage, you can access the donation page via a new button just under the new music box.
The donation page allows you give in six different denominations - $5, $10, $25, $50, $100, and $200. In order to donate, you must be logged in to your Apple account and the donation will be charged to whatever card you've linked to it. As always, 100% of your donation goes directly to the American Red Cross.
It's important to note that you can't use iTunes Store credit to make your donation.
Of course, this is not the first time that Apple has allowed iTunes to be a hub for donations following a natural disaster - but it's nice to know that there's another method out there to help those in need. You can access the page directly here.