A day after announcing its 2015-2016 schedule, NBC got down to the brass tacks and unveiled its plan to turn Dolly Parton’s hit “Coat of Many Colors” into a TV movie that will be aired next season.
The made-for-TV movie pays homage to Parton’s 1971 hit, which she also claims as “her favorite.” The song, which is largely autobiographical, is about a girl whose mother made her a colorful coat out of rags given to her family. But when she wore her new coat to school, she was greeted with laughter from classmates who ridiculed her for wearing rags.
That girl would later grow up to write hit songs like “Jolene” and “9 To 5.” She would also have her own theme park and become one of the most loved country singers of all time.
— PopWrapped (@PopWrapped) May 12, 2015
Parton’s colorful coat would eventually be placed on display at her Chasing Rainbows Museum in Tennessee.
NBC Entertainment Chairman Robert Greenblatt announced the news with more fanfare than expected during the network’s upfront press event.
After announcing the news of Parton’s TV movie, the star actually walked out onstage and performed the songs “Colors” and “I Will Always Love You” with Greenblatt playing the piano.
— knoxnews (@knoxnews) May 11, 2015
The special is described as a look “inside the tight-knit Parton family as they struggle to overcome devastating tragedy and discover the healing power of love, faith, and a raggedy patchwork coat.”
Sources also say the TV movie is just the first of several Parton songs that will be adapted, as the network wants to bring more family-friendly programs to primetime.
While being treated to two songs by Parton was a nice touch, the upfront presentation was remarkably lacking in details about where the network’s new season was going.
Viewers and advertisers expecting an explanation on why the network seems to have abandoned comedy and news shows were left disappointed.
But here’s hoping that the 15-minute Dolly Parton interlude was enough to appease them.