Dish just became the first major pay-TV provider in the U.S. to integrate Netflix. The company announced that the Netflix app is now available on its second-generation Hopper Whole-Home HD DVR box.

Dish customers will now be able to stream Netflix content from the same hardware they use for their regular TV viewing. They’ll still have to have a separate Netflix subscription, of course.

“Pairing Netflix with Hopper represents the consolidation of two incredible video experiences,” said Vivek Khemka, Dish senior vice president of product management. “This app integration eliminates the need to switch television inputs to access content on varying devices. It gives our customers easy access to their favorite shows and movies, on both DISH and Netflix, without ever having to leave their Hopper.”

“As the first major pay-TV provider in the U.S. to add the Netflix app to its set-top box, DISH strengthens an already robust video entertainment experience for its customers,” said Bill Holmes, global head of business development at Netflix. “Many households subscribe to both Netflix and a traditional pay-TV service. Our vast library of TV shows and movies, combined with DISH’s lineup of live television content, gives customers easy access to a wide variety of complementary programming.”

Dish expects to roll out the Netflix app to Joey, Super Joey and Wireless Joey clients in the coming months. It will also eventually add Netflix titles to its search functionality.

We can probably expect further Netflix integration into the pay-TV landscape in the coming year.

If you’re a Dish subscriber, you may want to check out this list of titles coming to Netflix in January.

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