Food website Delish.com, operated jointly by Hearst Magazines Digital and MSN, have launched a social trivia game on Facebook called the Delish Challenge.
The Delish Challenge features more than 1,000 food-related questions that tests users knowledge as they work their way up the restaurant ladder from busser to executive chef. Along the way users gather virtual goods, which can be traded with friends, including sushi knives, wine glasses and spicy chilies, Trivia topics include desserts, healthy cooking, comfort food and regional cuisines.
"Delish Challenge is a perfect extension of the fun and informative content we offer on Delish.com, and taps perfectly into people’s interest in trivia, gaming, and food," said Elizabeth Shepard, executive director of Delish.com.
"We also know that our game will resonate with the massive audience we have built in partnership with MSN, and we’re excited to offer users an engaging, new way to participate on Delish. With Delish Challenge, we can reach even more people through Facebook’s amazing scale."
The game is related to content on Delish.com via seasonal and topical quizzes, available on the game’s "Events" tab, that link directly from the Facebook game to the site. Upcoming quizzes include a "Guess the Box" cereal game, a bacon quiz and a guessing game involving unusual food-related images. Other customized quizzes will be developed and launched on Delish based on seasons, holidays and specialty food items.
The Delish Challenge was created with social game development firm VoxPop. VoxPop said it is planning several more social games with other media across a variety of categories including music, sports, celebrities and TV.