Delicious has had an interesting journey throughout its eleven years. The social bookmarking service was founded in 2003 by Joshua Schachter, and acquired by Yahoo two years later. Yahoo sold it to AVOS systems (a company founded by YouTube founders YouTube founders Chad Hurley and Steve Chen) in 2011, which saw the launch of a whole new version of Delicious.
That year, Delicious made an acquisition of its own with Trunk.ly. The following year, it got another redesign. Last year, additional features were added.
You’d be forgiven if you missed those. The company hasn’t exactly been the talk of the internet in recent years. That brings us to today.
AVOS has now sold Delicious to Science, Inc., which intends to make it “the cornerstone asset” of its new data content group.
Science Inc.’s Mike Macadaan writes on the company blog, “Millions of people rely on Delicious everyday to save and share their favorite content across the web and mobile. With over a billion links served daily, users save and organize the links they find most interesting around the web. Their understanding of trending content is unparalleled, and their mobile- and browser- based customer experience is the best, bar none.”
Over a billion links served daily? Really?
“In the near future, our focus will be ensuring that Delicious and its users continue to have a quality and uninterrupted experience,” he adds.
A message on the Delicious blog says:
We’ve got some exciting news to share today. We’ve been acquired by Science Inc, the technology studio that’s introduced some of the most beloved Internet companies over the past few years like Dollar Shave Club and DogVacay amongst others.
What does this mean for you? Well… Not much.
You’ll still have a seamless experience using Delicious to share and save all for favorite links. You might notice far fewer ads during your Delicious usage since we’re trying to put all our energy on the beautiful utility of the app and browser experience. So other than fewer ads, you may not notice any difference at all.
We are excited to be part of Science’s family and look forward to continuing to serve our loyal users and any new ones that come on board.
There you have it. Terms were not disclosed.
Image via Delicious