The success of League of Legends and DOTA 2 has proven both the possible success of a free-to-play business model, and the popularity of the relatively new MOBA (multiplayer online battle arena) genre. Publishers are now beginning to chase both in ham-fisted ways, such as inserting micro-transactions into full-priced games and pushing out MOBA’s without understanding what made them popular in the first place. Warner Bros’ Guardians of Middle Earth is a good example of missing the point.
Today, publisher Deep Silver announced that it too will be using an existing brand to create a MOBA. Dead Island: Epidemic will be a free-to-play PC MOBA (or ZOMBA, as the publisher’s marketing materials put it.). It will pit three players against each other, similar to other current MOBAs. Epidemic will be set in the world of the Dead Island games and feature “trademark elements” of Dead Island games (kicking zombies?).
No other details, such as a release date, have been revealed about Epidemic. A website has been created for the game, but is bare with only a colorful animation and a link to sign up for a Dead Island: Epidemic newsletter. Deep Silver is promising that more details will be announced at the Gamescom conference, which begins on August 21.