In the dusty expanse of an Australian mining camp, Simon Barres, principal data scientist at QuantumBlack, AI by McKinsey, trades algorithms for hard hats. Born in Paris and raised on the Caribbean island of Guadeloupe, Mr. Barres parlayed a college basketball scholarship in the U.S. into a master’s in data science from North Carolina State University. His path wound through New York and North Carolina before circling back to Europe in 2019, landing him in Amsterdam as a lead at McKinsey’s AI powerhouse. There, he designs, deploys and scales AI solutions that propel industries from intuition to precision.
Mr. Barres’s work exemplifies QuantumBlack’s hybrid intelligence ethos, blending human insight with machine power. Acquired by McKinsey in 2015 after honing analytics in Formula 1, QuantumBlack now spans over 40 offices, deploying AI across sectors including mining, where sensor data on water flows, densities, temperatures and metallurgical compositions feeds predictive models. These models supplant rigid setpoints and heuristics with real-time directives, boosting efficiency, yield and quality. As McKinsey’s New at McKinsey blog details, Mr. Barres insists on measurable gains, like surging output visible to operators.
Immersion in Industrial Realms
To ground his models, Mr. Barres embeds on client sites—Australian mines, French chemical plants, even a mayonnaise factory—syncing with shifts via early buses and cafeteria lines amid dust-caked machinery. He traces abstract variables like ‘water flow’ to physical pipes, validating predictions against reality. This on-site grit distinguishes his approach from remote coding, fostering trust with pragmatic industry veterans who prioritize results over tech dazzle.
QuantumBlack’s mining toolkit, part of over 20 AI products from its Labs division, tailors accelerators for sectors like mining, delivering operational leaps. One deployment using the proprietary OptimusAI model lifted production 20% across six sites, equivalent to adding a full mine, per McKinsey’s alliances page. Mr. Barres’s efforts align with this, turning sensor floods into actionable foresight.
Multidisciplinary Synergies Drive Breakthroughs
At McKinsey, Mr. Barres thrives in team sports, fusing strategy consultants, engineers, chemists and data scientists. A French chemical plant project showcased this: teams pored over wall diagrams, pipes and valves, debating reactions until models pinpointed subtle variances eroding reactor performance. “That kind of collaboration—bringing together strategy consultants, engineers, chemists, and data scientists—is what makes McKinsey special. It’s a team sport,” Mr. Barres told McKinsey’s New at McKinsey blog.
QuantumBlack Labs, with 200+ specialists, incubates such innovations, including agentic systems where generative AI meets real-time data and enterprise plumbing. Mr. Barres leads a multi-month push for a Voice AI platform, enabling clients to scale autonomously amid weekly model releases. He counsels restraint, sifting hype for fitting tools.
QuantumBlack’s Expanding AI Arsenal
From Formula 1 origins to global scale, QuantumBlack deploys 140+ use-case accelerators, per McKinsey’s QuantumBlack Labs page. Mining benefits from geospatial analytics and optimization, mirroring Mr. Barres’s real-time models. The firm now integrates Iguazio for agent orchestration, powering workflows in industries from life sciences to retail.
Mr. Barres’s LinkedIn profile underscores his problem-solving zeal, listing QuantumBlack tenure in Amsterdam. Glassdoor reviews rate data scientist roles at 3.9 stars, citing impact across functions despite demanding hours, as noted in Glassdoor. Reddit threads reveal rigorous interviews blending PEI and coding, per r/learnmachinelearning.
Navigating AI’s Rapid Evolution
Challenges abound: upending tradition-bound operations, real-time validation and hype navigation. Mr. Barres adapts to remote outposts like New Zealand sites near Hobbiton, emphasizing scalable impact. QuantumBlack’s decade milestone highlights agentic advances, including ARK for large-scale deployments and AI aiding Emirates Team New Zealand’s America’s Cup win, via McKinsey blog.
McKinsey deploys 25,000 internal AI agents alongside 40,000 humans, with QuantumBlack driving 40% of work, shifting to outcome-tied models. Mr. Barres eyes agentic frontiers, motivated by data’s power to sharpen decisions and efficiencies through human-centered science.
Broader Implications for Industry Transformation


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