Yahoo and DailyMotion have reportedly struck a content syndication deal. Dailymotion VP of International Content, Daniel Adams said as much at Beet.TV’s Global Video Summit.
Beet.TV shares video of Adams talking about the deals it has with publishers, and how they work:
“We work with a range of content owners, and really what we offer content owners is the ability to distribute that content online, to any digital device,” says Adams. Among them are MSN and Yahoo, but also smaller sites and blogs.
DailyMotion pays publishers revenue share from the money they make through distribution of content.
“What we’re trying to create is an ecosystem, where it’s a win-win for everyone,” Adams said.
Adams said DailyMotion gets 120 million unique monthly visitors, making it the second largest video platform after YouTube. The company works with device manufacturers like Sony, Samsung, LG, and has apps on their smart TV devices. 50% of DailyMotion’s video views come from mobile devices.
DailyMotion claimed to have 190 million unique monthly users back in November. A deal with Yahoo could certainly spike that number up significantly. At just after 8:30 pacific time this morning, Yahoo has already had over 62 million views on its homepage today.
It’s unclear just where DailyMotion videos will appear across Yahoo’s network, but clearly Yahoo has tremendous reach. This could make DailyMotion a much more attractive option for gaining exposure for online videos.