Dailymotion In Music Video Deal With Warner

IT Management

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Warner Music Group has entered into a licensing agreement with online video sharing site Dailymotion.

Warner will offer music videos via Dailymotion's website in the U.S., Europe and North Africa.

Joy-Marcus "We are delighted that our large and growing repertoire of quality music videos includes content from Warner Music Group, Universal Music Group, EMI and leading independent The Orchard," said Joy Marcus, General Manager of Dailymotion U.S.

"This breadth and depth of repertoire is a big win for our users who, quite simply, love music. Advertisers will also be pleased with new opportunities to reach a large audience of highly-engaged music fans."

Visitors to Dailymotion will have ad-supported access to music videos, concerts and interviews from Warner Music's local and international acts. Under the terms of agreement, registered users will be able to create and share video playlists. The first videos are slated to be available within a month.

Outside the U.S., Warner Music and Dailymotion will work together on the sale of targeted advertising and sponsorships embedded in the videos. Warner Music will manage sales inside the U.S.

"Dailymotion understands that offering official artist content is one of the most powerful ways to attract an interested, interactive audience," said Leanne Sharman, Vice President, Commercial Development, Warner Music Europe.

"This partnership further strengthens our premium video strategy, which provides our roster of artists a flexible, wide-reaching distribution footprint through which to monetize and promote their music."