In a bold move signaling the fusion of event management and AI-driven content creation, Tysons, Virginia-based Cvent announced on December 15, 2025, its acquisition of Boston startup Goldcast for just under $300 million in cash, according to the Washington Business Journal. The deal catapults Cvent deeper into B2B marketing tools, enabling clients to transform live webinars and events into instant, on-brand video assets for broader distribution.

Cvent, with its approximately 30,000 customers including a majority of Fortune 100 companies, gains Goldcast’s agentic AI suite, which automates video editing, clipping, captioning, and repurposing. Goldcast, founded in 2020 and ranked on Deloitte’s 2025 Technology Fast 500, serves high-profile users like OpenAI, Mailchimp, Canva, Box, Intercom, LG, and Zuora. The platform positions video as a core element of customer journeys, turning singular event moments into libraries of campaign-ready content.

“This acquisition reflects our strong belief in the power of AI-driven video and the role it will play in the future of event marketing,” said Reggie Aggarwal, CEO and founder of Cvent, in the official press release on Cvent’s site. “AI is transforming how content is produced, but it hasn’t changed what audiences value most—authentic moments and experiences.”

Strategic Synergies in Event-to-Video Pipeline

Palash Soni, CEO and co-founder of Goldcast, emphasized the complementary visions in a founders’ note on Goldcast’s blog: “Cvent has spent decades building the system of record for events and attendee engagement—used by ~30,000 customers and a majority of the Fortune 100. Goldcast has been building the AI-powered video content platform for marketers who need to create, amplify, and measure authentic content that wins mindshare.” The integration promises a unified workflow: host events via Cvent, repurpose with Goldcast’s AI agents, and distribute across web, email, social, and sales channels.

Key capabilities include automating clips, summaries, and captions in minutes; building video libraries for ongoing campaigns; and merging Cvent’s event data with Goldcast’s video metrics for buyer intent signals, as detailed in the Business Wire announcement. This addresses marketers’ pressures in video-led buying processes, where events must extend beyond live attendance to drive pipeline.

Goldcast’s evolution from pandemic-era virtual events to an “AI-first video content platform” stemmed from realizing events alone fail to capture total addressable market mindshare. “Only a small percentage of a marketer’s TAM is actively in-market at any moment. To win in the long run, marketers need to win mindshare long before buyers are ready to buy,” the founders wrote.

Blackstone Fuels Cvent’s Acquisition Surge

Backed by Blackstone since its 2023 $4.6 billion take-private—followed by buying out Vista Equity Partners’ stake for $1.3 billion in July 2025—Cvent has pursued aggressive inorganic growth. The Goldcast deal marks its sixth acquisition in under two years, including Jifflenow and iCapture in 2024 for trade shows, Splash for field marketing, and Prismm for spatial design, per Event Tech Live. December 2025 alone saw ~$700 million spent, with Goldcast at ~$300 million and ON24 at $400 million shortly after.

This spree targets AI, marketing automation, and enterprise clients, filling gaps in Cvent’s traditionally planner-focused stack. ON24 brings 294 high-value customers from top software and asset firms, promising $50 million in annual synergies. Goldcast adds newer B2B tech logos Cvent struggled to reach, enhancing cross-sell potential.

“Cvent’s broad customer base… gives us an incredible foundation to accelerate innovation,” Soni added in the press release. Post-deal, Cvent commits to Goldcast’s product, support, and roadmap with no disruptions—expanding to in-person events and more AI workflows.

Goldcast’s Rapid Ascent and Pivot

Launched amid 2020’s digital event boom, Goldcast raised $38 million, including $28 million in 2022 led by Unusual Ventures, which celebrated the exit on X. It pivoted astutely as virtual demand waned, embracing AI for agentic workflows that handle multi-step editing and distribution based on intent, as analyzed by CMSWire. This positions video as a “scalable growth engine,” tying consumption to CRM for ROI measurement.

Industry voices like Julius Solaris noted on X the customer value: “Cvent has definitely made a strategic move to become a Martech tool… This is a clear market move to acquire Goldcast’s very precious customers.” Goldcast’s tech, while innovative, is replicable; the logos justified the price, per Solaris.

For Cvent, it bolsters Event-Led Growth (ELG), blending human authenticity with AI scale. At Cvent CONNECT Europe, Aggarwal highlighted events as central to acquisition and revenue, now amplified by Goldcast’s tools.

Industry Consolidation Accelerates

The deal underscores event tech’s maturation, with private equity like Blackstone, KKR, and Bending Spoons (Eventbrite for $500 million) driving mergers. Hopin’s 2021 $7.8 billion valuation crashed to a $50 million fire sale by 2023. Gartner’s 2024 Magic Quadrant noted demand for unified stacks across formats, projecting the market from $21.7 billion in 2024 to $55.6 billion by 2032.

MarTech.org called it a shift to unified workflows, with Goldcast founders framing it as evolving events into “scalable, repeatable content engines.” CMSWire ties it to AI adoption: 60% of marketers use AI daily, prioritizing personalization and analytics amid tool overload.

As Cvent simplifies stacks—replacing disconnected tools—competitors face pressure. Skift Meetings noted Goldcast fills scalable content gaps, while its analysis quotes VP McNeel Keenan: “We’ll explore thoughtful ways to connect engagement insights across event formats… deepening our ability to deliver on our existing AI vision.”

Implications for Marketers and Planners

Marketers gain end-to-end control: from Cvent’s registration and insights to Goldcast’s video activation, reducing friction and boosting ROI. Planners benefit from simplified tech, as Aggarwal envisions events delivering “trust at scale.” Challenges persist—AI maturity lags, with under 1% of firms advanced—but Cvent’s scale positions it to lead.

Goldcast customers see continuity plus enhancements: broader integrations, in-person support, and enterprise reach. “Your experience will only improve,” founders assured. For the sector, this heralds AI-native platforms challenging incumbents, with builders holding the key amid rapid coding advances.

The acquisition, Cvent’s largest ever per Unusual Ventures, embeds Goldcast at its AI transformation core, creating workflows for hosting, content creation, and engagement with authenticity and speed.