Curalate and eBay Enterprise announced a partnership aimed at helping publishers in the eBay Enterprise Affiliate Network monetize their Instagram images by linking directly to ecommerce product pages.
“It’s clear that online players are continuing to look for opportunities to drive purchasing right at the point of inspiration, including native mobile buy buttons,” a spokesperson tells WebProNews. “Case in point, Stripe just recently launched Relay, which is expected to simplify the in-app purchase experience and allow merchants to sell directly on Twitter.”
“The partnership delivers Curalate Like2Buy to hundreds of thousands of partners in the Affiliate Network, enabling publishers to better engage their audiences and ultimately create an entirely new purchasing traffic source to trigger results,” the spokesperson adds.
It will be interesting to see how affiliate programs fare on Instagram over time. Pinterest recently cracked down on them as it started introducing new monetization features of its own.
You can learn more about Curalate’s Like2Buy here.
Image via Curalate