At 30 Rockefeller plaza stands one of New York City's most recognizable skyscrapers. Hoisted atop the 70-story home of NBC offices and studios sits a giant GE logo.
But you'd be more likely to hear the building called '30 Rock' or even the 'RCA Building' – the former due to its address, of course, and the latter due to its first and longtime tenant, the Radio Corporation of America. Whether you call it '30 Rock' or the 'RCA Building' is likely a matter of age.
Either way, the famous tower may soon have a new name for people to ignore or speak with derision - The Comcast Building.
The New York Times reports that Comcast, America' most-beloved practitioner of the dark arts, has applied for a "certificate of appropriateness" from the city's Landmarks Preservation Commission to take down the 24 foot-tall GE logo and replace is with a giant Comcast logo.
Although the proposed Comcast logo would only stand 12 feet tall, its LED glow would likely be one of the most visible additions to the NYC skyline. Comcast has also proposed a 10 foot-tall NBC peacock logo to rest atop the Comcast sign. As you probably know, Comcast recently bought out GE's 49 percent stake in NBCUniversal. Comcast owns you, and they want to make sure the whole world knows it.
The move has already been approved by the local community board, so the Landmarks Preservation Commission is the last hurdle between NYC and a giant Comcast logo on one of its most iconic structures.
Of course, it's not like Comcast is trying to stick a 30-foot sign on top of the Empire State Building. 30 Rock has always had a giant corporate logo resting on its head – so in reality it would just amount to swapping the logo of one giant business for another.
But we're in a climate of Comcast hate right now. Insatiable, all-encompassing, demonic hatred, in fact. The type that eats at one's soul and likely makes them a less-healthy person simply for harboring such ill will toward another. This shit is biblical. As regulators decide if they're going to let Comcast acquire Time Warner Cable, surveys continue to award the two companies as the most hated in America.
Comcast is #1, by the way.
Image via Wikimedia Commons