Google surprised everyone last week with the announcement of the Chromecast. The Chrome OS-based Nexus Q successor streams content directly to your TV from YouTube, Netflix and even your Chrome browser. Google said it would work to secure more partners to bring more content to the device, and those partners are already lining up.

Gigaom reports that both Vimeo and Redbox Instant have said they’re working to integrate Chromecast into their apps. Other services like Plex and HBO Go haven’t officially said they would be supporting the new device, but signs are pointing to both announcing something in the near future.

All of this support for Chromecast is the perfect illustration of why it may very well succeed where the Nexus Q failed. For starters, it’s incredibly cheap at $35, but more importantly, it’s easy to develop for. Google has already released a Chromecast SDK preview and developers need only integrate it into their own app. Most other devices, like Roku, require companies to build apps specifically for it.

The Chromecast has been out for less than a week and its prospects are already looking far better than the Nexus Q’s. It doesn’t hurt that the device is backordered on the Google Play Store while the majority of reviews have been positive. It really looks like Google has a hit on their hands with Chromecast, and this recent surge of support from content companies is a good sign.

As an aside, you might want to check out ifixit’s teardown of the Chromecast. Google packed quite a bit of tech into the tiny dongle, and it gives you a new appreciation for how much of an improvement it is over the ill-fated Nexus Q.